Public Relations & Social Marketing Insight

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.

... So while the volume of brand-related content being created — across platforms, by both brands and consumers — has skyrocketed, the volume of content actually being seen has plummeted because of three irreversible trends. 

• Feed Frenzy: There are 7x as many users on social media than there were five years ago. Each of those brands and individuals is creating and sharing more content than ever before, and (thanks to content marketing) we’re also talking more about brands. But brands aren’t just competing with each other — they’re going up against everything from wedding photos to breaking news to (viral-optimized) cat videos....

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions?

ROI of social media

ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....

Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start.

As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game.

Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S.

Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand what differentiates high-ranking sites, and increase organic visits to your own site. It could be used as a basis for your SEO strategy and to help understand if you are doing the right things....