Public Relations & Social Marketing Insight

Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start.

As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game.

Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S.

Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand what differentiates high-ranking sites, and increase organic visits to your own site. It could be used as a basis for your SEO strategy and to help understand if you are doing the right things....