Public Relations & Social Marketing Insight

Use key performance indicators (KPIs) to effectively manage Inbound Marketing activities....One of the things I love most about Inbound Marketing is that it lends itself to creation of an Inbound scorecard of KPIs that tie directly back to business goals, and give the ability to quickly evaluate performance and make instant adjustments to strategies and tactics.

Just as important is how your scorecard can contribute to a virtuous cycle: improved results lead to strengthened commitment and participation, which leads to more support, continued resource commitment…and even better results!Inbound Marketing allows businesses access to more marketing metrics than most businesses have ever had the luxury of enjoying. Here’s a list of what we consider our top five Inbound KPIs...