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Scoop.it!
Are your social media marketing efforts working? 
jabgrafting's comment,
November 18, 2016 1:22 AM
wow
donhornsby's curator insight,
November 18, 2016 9:00 AM
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts.
These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives. Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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The key to a successful Twitter marketing strategy involves frequently studying the data you have on hand to inform your strategy moving forward. It’s easy to guess what kind of content will perform well if you know what has worked in the past. One of the best ways to dig into the data you have is to perform your own Twitter audit.
Jeff Domansky's insight:
Do you know if you're having success on Twitter? These five tips will help you audit your results.
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I remember sometimes being a bit fuzzy with my answer to that question.
I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating finely-tuned content, and for growing a following and a brand. So where do you go for these important social media stats? And what do you do with them once you’ve found them? I’ve been fortunate to spend some time hunting, gathering, exporting, and exploring the social media stats for myself and for Buffer. I’d love to share what I’ve learned along the way about finding the best social media stats and creating some cool reports....
Jeff Domansky's insight:
How to know what's working on social media by finding the most important social media stats for you and your business.
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Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral.
Jeff Domansky's insight:
Point made: vanity metrics don't matter.Several great lessons here for social marketers.
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Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation? Think again. It’s time to complete your social media strategy with location-tagged posts, and there are infinite ways to leverage this data for your social listening and engagement campaigns.
Jeff Domansky's insight:
Jay Baer shares valuable advice on how to use social listening and location-based data to listen better online.
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You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...
Jeff Domansky's insight:
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10
Jeff Domansky's curator insight,
March 20, 2015 1:41 PM
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10
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The internet has given marketers many things, one of which is more ways to reach potential customers directly. But with this comes further challenges, most notably, how do you work out whether all that online activity is having any real impact on sales?
Jeff Domansky's insight:
Here are several of the key measures that should matter to marketers.
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Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....
Jeff Domansky's insight:
Good overview of social media ROI and basic ways to track it.
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The truth is that, unless you set objectives and keep track of your blog’s analytics, you can’t really answer this question. Are you growing on a monthly basis? Are you producing interesting content? Are you leveraging SEO? All these questions can be answered by a simple look at your analytics dashboard.I want to share 11 of the analytics metrics I use to track my blog to guide my growth and measure success....
Jeff Domansky's insight:
Really good advice to help you get a handle on what's working on your blog.
Audrey Meyer's curator insight,
November 20, 2014 3:57 AM
Les 11 KPI pour mesurer le succès d'un blog. 
Dean Ryan G. Martin's curator insight,
November 20, 2014 5:38 AM
Blogging isn't enough. After hours of research, writing and editing, tracking your metrics needs to be a part of your routine. These metrics will tell you if your recent post needs: more text or visual contents, needs more call-to-actions, or needs more research.
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Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the previous two stat-laced articles?) - 8% of Internet users account for 85% of online display ad clicks. - In 2013, 62% of emails were opened on a mobile device. Mobile is important. - Brands that create an average of 15 blog posts per month, receive 1,200 new leads per month. - 69% of content marketers feel a lack of time is their greatest challenge....
Jeff Domansky's insight:
These stats will both surprise and inform you. Good read for marketers.
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![SEO Ranking Factors For 2014 [REPORT] | Sean Clark | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Y15dm1efO_RsbexN1T3NETl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start. As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game. Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand what differentiates high-ranking sites, and increase organic visits to your own site. It could be used as a basis for your SEO strategy and to help understand if you are doing the right things....
Jeff Domansky's insight:
I can't recommend this report by Sean Clark highly enough. It is essential reading for content marketing, PR and social marketing pros. Highly recommended 10/10
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In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you. On the other hand, what if you could create better content, more often? In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Jeff Domansky's insight:
These are excellent tips to help you measure your social media and social marketing success. Recommended reading 9/10.
Jakarta Web Developer's curator insight,
August 14, 2014 11:01 AM
8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing 
Miami Marketing Tools's curator insight,
August 14, 2014 4:50 PM
Very interesting article about how to use Google analytics to meassure how well your online content is doing.
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Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important). Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor....
Jeff Domansky's insight:
Lots of insight into SEO trends.
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Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool. The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative. Before we list the best 25 tools, it’s important to define social media analytics for those new to the field (if you’re a veteran, please feel free to skip this section)...
Jeff Domansky's insight:
Marketers and businesses alike should measure the impact of social media. Read Marcus Guido's list of the top 25 social media analytics tools to use.
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Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage pieces, shared aggressively across social channels. Ask any marketer what the measure of success is for their campaigns, and they will reply with a litany of metrics. Guess what, social media pros — you’ve been doing it wrong. It is time to measure like a marketer....
Jeff Domansky's insight:
Serena Erlich outlines how to measure your social media programs easily and effectively.
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“Measuring KPIs depends hugely on the client and their specific goals,” says Mangiaforte. “We also go deeper for clients, identifying and reporting on the number of influencers who participate in campaigns and breaking down their demographics to give our clients an enormous amount of intelligence about their social audience.” She completes this measurement through a mix of proprietary software and tools such as Keyhole and on-platform analytics, using this assortment of tools to, “identify influencers and measure their impact in terms of reach and engagement once we deploy them for our clients.”
Jeff Domansky's insight:
Useful tips on how to measure what matters in social marketing.
Philippe Hassel's curator insight,
August 25, 2015 9:39 AM
"Decode the Verbiage" est aussi un frein à l'analyse...
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Simply put, if you’re not measuring, you’re not marketing.
Jeff Domansky's insight:
Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10
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Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.
Jeff Domansky's insight:
These nine tools will help you measure your social marketing efforts better. Recommended reading. 9/10
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So, we need to introduce another dimension that would make content tracking more practical — that of the marketing goal. Align your content metrics efforts with the exact marketing goals. Of course, sometimes you'd be able to achieve multiple goals with one piece of content, but usually there is one goal that dominates...
Jeff Domansky's insight:
For each marketing goal, there is a set of content performance metrics to track. Make sure you cover all the essential metrics there are.
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Know what's working on social media with the insights from our collection of free social media analytics tools. Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find!...
Jeff Domansky's insight:
Kevan Lee shares any central social media toolkit for measuring results. And the best part? They're free! Recommended reading for social marketers. 9/10
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The Return on Investment (ROI) of social media marketing can be difficult to pin down. Results can’t be guaranteed, and there is no way of knowing how your audience will react to the things you share online. While ROI proves that your marketing efforts are successful, it will only do so if you’re tracking and measuring the right things, and have ruled out other influencing factors. Here are five ways to troubleshoot your social campaign’s ROI and measure your results more accurately:
Jeff Domansky's insight:
Lily Bradic shares five simple ways to sort out your social media campaign ROI and measure results more effectively.
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The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. It’s tempting to use objective measures like these because they’re verifiable, quantitative, and logical, but the true significance of likes and followers to the success of a social marketing campaign is greatly overestimated....
Jeff Domansky's insight:
What's your measure when it comes to social media or content marketing? Here's what you should be looking at.
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Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue? When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics....
Jeff Domansky's insight:
Here's an excellent look at social media metrics and how to measure what matters most.
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Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance. Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....
Jeff Domansky's insight:
These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10
Jeff Domansky's curator insight,
August 20, 2014 5:37 PM
These social media tools will help you measure your social marketing ROI. 
Jodi Brown's curator insight,
August 21, 2014 8:51 AM
Some good resources here about measuring content performance.
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From
digiday
Social media measurement is growing up. After years of telling agencies that “likes” and “followers” would revolutionize advertising, social media is now being measured by metrics such as brand lift, purchase intent, click-through and sales. If those sound familiar, they should: They’re how most brand marketing is measured. Shifting emphasis away from increasing a brand’s number of Facebook likes is largely due to brands’ experiencing decreased organic reach on the platform, said Matt Britton, MRY’s CEO. If a brand like Coca-Cola has 86 million followers but can’t reliably reach any of them, does it really have any followers at all?...
Jeff Domansky's insight:
Digiday takes a good look at trends in the world of social media measurement.
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Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.