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Scoop.it!
And your massive brand Twitter fail of the day goes to … Dave & Buster's!
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Scoop.it!
Domino's and Bank of America show that having humans handling social media doesn't mean they'll act human. Last week, Domino’s stepped in it on Facebook. A customer took to the brand’s Facebook page to compliment the chain, which then responded with a rote “Sorry for your bad experience” response. Digiday, along with others, covered the snafu, which appeared to point out the perils of relying on automated responses in social media. And yet the error was actually a mistake made by a human, according to Domino’s. In much the same way as Bank of America screwed up last month by having a social media team sounding a lot like robots, a Domino’s employee mistook the compliment for a complaint. The employee then, it would appear, gave the default response for social media complaints. Domino’s, to its credit, tried to regain its footing by taking it in stride. The rub with brands in social media is that they’ll need humans, who are prone to make mistakes....
Jeff Domansky's insight:
Several recent good case studies on social media missteps, why automation work and how humans still need to engage properly.
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Scoop.it!
Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.
Jeff Domansky's insight:
Here's a look at the social marketing basics and how to avoid some very common mistakes.
William Weise's curator insight,
October 23, 2014 2:19 PM
I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique. |
Marketing never seems to learn its lessons. Bad PR and marketing fail of the day.