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Competitive brands have already developed social media strategies designed to interact with fans and followers through comments, shares and Likes, but is that enough? A new report from eMarketer shows companies will have to think on their toes in 2013. Marketers increasingly analyze social media interaction in real time to take the pulse of their brands and create compelling content to draw in new audiences.... 
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![The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/jTcHFiHLrbyIeOBWtvwnjTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.
Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. I don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments....
Jeff Domansky's insight:
This is a high-level look at critical marketing metrics for social media. highly recommended.
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![When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/BKBt7C4ZDRi01DqSSlSMZjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
So, when is the best time to post? And is it the same for every social network?
RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions: 1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m. 2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m. 3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m. 4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates The study also revealed a disconnect between the best times to post to each social network, which are as follows: Twitter: 1 p.m. Facebook: 5 p.m. Pinterest: 11 p.m. Google+: 10 a.m....
Jeff Domansky's insight:
"Best time to..." social media research studies are always fun and great for debate over drinks.
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Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.
...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.
Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....
Jeff Domansky's insight:
Here's some valuable marketing intelligence and demographics for the six leading social media channels. Have a look!
Laura Maricescu's curator insight,
January 17, 2013 6:09 AM
Top social sites vs U.S. Browsing Population
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The Online Marketing Institute is please to honor 40 digital strategists in marketing, selected as the leaders that have lead the interactive marketing industry through innovation and education during the past year. This ‘Top 40′ list is compromised of OMI educators, authors, digital strategists and speakers, known for: Embracing the latest integrated digital strategies and technologiesAdvancing the industry through education — speaking, blogging, and teachingDriving game-changing results for their clients and organizationsAs marketers continue to shift offline budget to online channels, its critical that they stay on top of the latest changes, proven best practices, and newest opportunities. Through their speaking, blogging, and teaching, the leaders below are enabling marketers to do just that....
Here is our annual list of ‘Top 40 Digital Strategists in Marketing’, in alphabetical order...
Jeff Domansky's insight:
Megan Leap put together this superb list of digital leaders, thinkers and doers. A rich resource to explore...
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Real time analytics are becoming critical for maximum results.