Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Research: Do Pictures of People Increase Facebook Engagement?

New Research: Do Pictures of People Increase Facebook Engagement? | Public Relations & Social Marketing Insight | Scoop.it

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions.


At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement?

Jeff Domansky's insight:

Do pictures increase engagement? Not so fast says research. 


this is a fascinating bit of research for marketers, Web designers, bloggers and content marketing pros.

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Social Radar's Top 50 Brands

What brands generated the most positive and active social conversation in 2012?

 

To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....

Jeff Domansky's insight:

Really interesting stats, sentiment analysis, demographics for the top 50 social brands of 2012.

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Teens and Social Media

Teens and Social Media | Public Relations & Social Marketing Insight | Scoop.it

When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.


Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....

Jeff Domansky's insight:

Social media trends worth noting...

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