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According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’
Why does this skills gap matter? Check out these statistics:
95% of online Americans expect a brand to have a social media presence and 89% expect the brand to engage with them on social media (Cone) but the number of companies actually responding and engaging is far less than that.
The updated Social Media Revolution video shows that social media has become part of the fabric of our lives....
Quote from Erik Qualman says it all: “The question is no longer should you be doing social media, it’s are you doing it right?”