Public Relations & Social Marketing Insight

Since just about everyone uses some sort of social media site on a regular basis, almost every business can find its audience on one of them.

But it’s not easy to get those users to your site. That’s where a complete social media strategy comes in.

On top of that, it’s a great idea to have a social media marketing plan.  This is a 1-2 page document that outlines the most important parts of your overall strategy.

It’s a great way to make sure all your actions have a purpose behind them and to have something that will keep you consistent over time.

In this post, I’m going to show you a step-by-step process to create your own social media marketing plan....

Creating your social media strategy and tactical plan1 - Building the strategy

noun Strategy / A plan of action designed to achieve a long-term or overall aim.

First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.

Tip – ensure your strategy is no more than 3-4 pages long.

A strategy has to be concise and provide the governing principles that guide the plan.

Below is a summary of key content to include in your strategy document....

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.

Put simply, every action you take on social networks should be a part of a larger social media marketing plan. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media marketing plan, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly.

Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own