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Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind. As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.
How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing. As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.
With all the buzz about Content Marketing, Lead Generation and Lead Conversion, it's important to hit the pause button for s second, and think about what drives someone to click a CTA or what emotional triggers are necessary to engage potential clients or customers. There's a lot of internal processing that happens before you capture that lead. Let's take a look---