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Technology now touches nearly every retail transaction, creating a vastly different shopping experience for retailers and consumers alike, according to a research report published by MasterCard.
The study found that 8 out of 10 global shoppers' purchase decisions are now informed by a digital device, with consumers saying they are smarter shoppers and getting more value than before. However, though in-store sales still account for more than 90% of all retail spending, the result is a more focused in-store shopper buying from a narrower list of unique stores than in years past. 64.180.55.243 This article is copyright 2015 TheWiseMarketer.com.
"Getting smart about smart shoppers is paramount to a retailer's success, yet shoppers consistently report they're frustrated that retailers don't get it," explained Mathieu Loury, senior vice president of Merchant Solutions for MasterCard Advisors, the professional services arm of MasterCard. "The good news is that the solutions exist to both analyse and answer these expectations-meeting your omnishoppers every step of their empowered journey, and creating an ecosystem that propels them forward."...
Many valuable retail insights about today's "Omnishopper" from this research study from MasterCard. Valuable reading for retail marketers.