Public Relations & Social Marketing Insight

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week in the SMToolbox, we take a look at their tool and how Zuum's reports and analytics can benefit social media marketers.

Zuum bills itself as a social content strategy tool; in essence, it is a social analytics tool, but with a difference. The Zuum team are really focused on helping you to understand what causes things to happen in the social world. Thus, if you see a spike in engagement or rapid growth in followers, Zuum will help you identify what caused these particular changes. Zuum also allows you to compare your company's performance with that of other brands and gain insights that will help you improve your own performance....

When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success.

Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak.

When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....