Public Relations & Social Marketing Insight
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Use Location-Based Listening to Reach Prospective Customers

Use Location-Based Listening to Reach Prospective Customers | Public Relations & Social Marketing Insight | Scoop.it
From www.v3im.com - June 2, 2013 10:46 AM

The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service....

 

You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening.

 

What if you knew someone was sitting in a train station that also housed your café and you could send that person a coupon for a free cup of coffee if they stop in for a fresh croissant? Or what if, while in your store, a customer sent out a disgruntled tweet—and you could use location-based data to quickly diffuse the situation and help make things right? Some of the earliest location-based listening opportunities have come from Foursquare’s business platform, where businesses can monitor foot traffic from “check-ins” and encourage sales with check-in specials, coupons and other updates. The possibilities are endless—and what’s even more exciting? The technology is just getting started....

Jeff Domansky's insight:

Location-based marketing is evolving quickly as a tool for mobile marketers. Here's a look at where it's headed.

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - April 9, 2013 1:45 AM
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.
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