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Both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video. But the amplified video viewing didn’t necessarily mean they were watching less TV. Among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less and 25% were watching at least a bit more. The older users (ages 18 to 34) were more likely to say they were watching more TV. The study found that younger internet users are shifting away from text-based types like blogs and publisher sites....
Data has never been more important to marketers, which is why it is always all the more alarming when it's suggested that a platform is delivering false analytics.
Approximately 15% of Twitter accounts — some 48 million — are bots rather than people, according to new research from the University of Southern California and Indiana University.
While the research is troubling news for Twitter, which has struggled to elevate its user base in the face of growing competition; it is perhaps more frustrating for marketers who trusted the engagement data.
The report elaborates on the percentage of bots, by stating that complex bots could have shown up as humans in their model, "making even the 15% figure a conservative estimate."
Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as we head into 2017. In this post, I’d love share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today....
As many as 86% of women shoppers say they are more likely to buy a brand they’ve never purchased when they begin to interact with that brand on social media, according to a survey from Influence Central.
Such engagement affects longer-term loyalty beyond prompting a first purchase: 87% say they are more likely to buy a brand more regularly that they check in or engage with on social media.
Along with the brand itself, product reviews and recommendations from third parties continue to serve as a guideline for how the modern female consumer shops. For example:
- 82% of women consumers say the ability to glean insights and recommendations from social media channels has changed the way they gather opinions and information;
- 81% of consumers say product reviews influence the way they shop; and
- 72% say the ability to check social media recommendations takes the guesswork out of buying a new product....
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....
Although content has proven itself to be a critically important component of successful marketing in today’s online world, all too often companies are sacrificing the quality of their content for quantity. As we’ve seen, most of the 340 companies we reviewed as part of our initial look at global content quality are producing content that doesn’t measure up.
We believe those companies, and the countless others just like them, will be handicapped if they don’t start paying more attention to their content quality....
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from anAcquity Group survey [download page]. Even so, social does have its place, as Facebook beats all other channels in brand content trust, per the study.
That’s largely the result of younger respondents, with the 18-22 (29%) and 23-30 (32%) age brackets about twice as likely as Baby Boomers (52-68; 16%) to give Facebook the top rank for brand content trust. Print, not surprisingly, gets the vote among older consumers....
Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page].
The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....
With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.
So which channels are top of mind for marketers this year? According to a survey by Strong View, marketers plan to increvase spend in the following areas: - Email Marketing 67% - Social Media 48.9% - Mobile Marketing 40.2% - Search (SEO / PPC) 38.3%...
If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.
And there’s a lot of new info to go off of.I’ve collected 10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more....
If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.
And there’s a lot of new info to go off of.I’ve collected 10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more. If you’ve seen a recent study worth mentioning, I’d love to hear from you!...
Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained....
So, how do you prove that this system is actually working? Verizon has actually moved away from proving the results of social media. Instead, it’s more about proving out how they’re dealing with issues they’re seeing come up. (highlight to tweet) It used to be about “If we do this, we save this much money,” or “If we do this, we make the experience this much better.”
Now Mason and his team are trying to wrap their heads around how to measure that experience in total.Looking at the long-term effects of the changes Verizon makes based on consumer insights, Mason and his team are looking at what people think about the brand and how easy it is to do business with Verizon. “The long-term effect is: Do people stick with you? Do people think you’re easy to do business with? Do people love you because of how you connect them to their network?”...
According to the “Customer Experience Optimization Report” by Econsultancy and Ensighten, 96% of company marketers and agency respondents (including vendors and consultancies) consider customer experience optimization somewhat important or critical.
Marketers who take pride in their customers' experiences can leave a major (paw) print on their organizations. In fact, 94% of marketers and 79% of agency respondents say that higher engagement and conversion rates are among the many benefits of customer experience optimization. Better brand perception and loyalty (66%, 47%); renewal, cross-sell, and upsell (50%, 41%), and increased average order value (22%, 29%) are also benefits for marketers and agency professionals, respectively....
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The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we collected data from more than 6,300 marketers and salespeople from around the globe, which we've compiled in the 2017 State of Inbound report. It examines the relationship between company leadership and employees, details on collaboration between marketing and sales teams, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year....
It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.
Check out these dozen data points that grabbed our attention:
1. Big Game versus going big on Snapchat
On Thursday, we looked at how many types of digital ads equaled the cost of a 30-second Super Bowl TV spot, which comes in at $5.6 million this year. For Snapchat sponsored lenses, 17 of them add up to one Big Game commercial. A branded lens on the mobile app, according to digital agency Essence, costs roughly $329,400.
2. Redditors love mobile reading
Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app....
Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.
That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.
As it turns out, Pinnners, too, love to multi-screen:
“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...
It's not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks. To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you....
Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study takes a look at the social habits of multiple demographics.
The results are intriguing: millennials rush to buy a product they see plastered all over their social media feeds, but the older generation tends not to buy into the hype.
We also found out that Facebook is the most trusted social media channel for branded content.
“Our study looks at the way digital technologies such as social media are shaping customer preferences,”said Accenture Interactive managing director Jay Dettling. “Marketing is witnessing a huge shift in what consumers expect from brands during their buying journey. The insights and data points provided in our report will help marketers better understand how consumers want to digitally engage with products and services and help them create updated experiences that resonate.”...
Automation anxiety reached new heights in 2013, when Carl Benedikt Frey and Michael A. Osborne, researchers at the Oxford Martin School, published a paper estimating that 47% of all U.S. jobs were “at risk” of being computerized over the next two decades. Although the jury is still out about robots stealing jobs, the pace at which AI and deep learning technologies have been advancing isn’t ebbing concerns over a future of disappearing work. As machines increasingly perform complex tasks once thought to be safely reserved for humans, the question has become harder to shrug off: What jobs will be left for people?
A new NBER working paper suggests it’ll be those that require strong social skills — which it defines as the ability to work with others — something that has proven to be much more difficult to automate. “The Growing Importance of Social Skills in the Labor Market,” shows that nearly all job growth since 1980 has been in occupations that are relatively social skill-intensive — and it argues that high-skilled, hard-to-automate jobs will increasingly demand social adeptness....
To get a clearer view, we examined the purchase decisions of 20,000 European consumers, across 30 product areas and more than 100 brands, in 2013 and 2014. Respondents were asked how significantly social media influenced their decision journeys and about instances when they themselves recommended products. We found that the impact of social media on buying decisions is greater than previously estimated and growing fast, but that its influence varies significantly across product categories. Moreover, only a small slice of social influencers are creating the buzz.
A growing importance
Social recommendations induced an average of 26 percent of purchases across all product categories, according to our data. That’s substantially higher than the 10 to 15 percent others have estimated. For the 30 product categories we studied, roughly two-thirds of the impact was direct; that is, recommendations played a critical role at the point of purchase. The remaining third was indirect: social media had an effect at earlier decision-journey touch points—for example, when a recommendation created initial awareness of a product or interactions with friends or other influencers helped consumers to compare product attributes or to evaluate higher-value features. We found that in 2014, consumers made 10 percent more purchases on the back of social-media recommendations than they had in 2013....
Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, though they’re not the ones wielding the greatest impact on shoppers’ journeys, details Epsilon in a recent study.
The report – based on an online survey of more than 2,800 respondents – determined an impact score for each tool by averaging the percent of its users saying it has influenced them across 10 areas.Those areas range from influencing choices (e.g. “it influences my choice of stores,” “it influences my choice of brands”) to impulse buying (“I make more unplanned purchases,” “I spend more than initially planned”) and utility (e.g. “it makes shopping easier,” “it makes shopping faster”).
Interestingly, the digital tools with the highest overall impact score were retailers’ social media activity and price comparison sites, although they had relatively low penetration rates. Shopping applications, brands’ social media activity and product reviews were also among the most highly rated by their users. The influence of product reviews has also been noted in a separate recent study of e-commerce behavior, in which online shoppers cited them as important content on retailer websites and in retailers’ shopping apps....
Our 2015 State of Social Marketing Report recently dropped. It’s a whopper, consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.
I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....
Industry expert ShareThis – creator of the widget that allows for sharing on 120 social channels — released an eye-opening study that showed Facebook now makes up 84% of all internet sharing. Twitter is next at about 6%, with Blogger at 5% and Pinterest at 3%. Email makes up less than 1% of all sharing, even though many emails include buttons like ShareThis.
Despite Facebook’s domination of all sharing, the study found that it’s actually Pinterest that boasts the most sharing in a number of categories: food & drink, beauty & fitness, home & garden, and shopping. Twitter does best with sports (the games are perfect for live-tweeting) and even beats Facebook in the news category.
So if your organization is in any of the Pinterest-leaning fields, or if you have visual content like photos, cartoons, or infographics, you should post them on both Facebook and Pinterest for a one-two punch....
To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved throughout the years.
With this, it is important to keep up with important numbers that would help online marketers strategize better.Here are 7 statistics that every social media marketer must know...
Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing. Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.
However, there are still tons of businesses and companies not utilizing content marketing in their digital marketing strategies, and if that includes you, then check out these cold, hard facts from the latest content marketing benchmark reports:
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![9 Inbound Marketing Stats You Need to Know in 2017 [New Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/-x6mYcWCYZtCsI6eY79D-jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/zVT15sOZItW9agst1e5yQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marketers new challenge: Gen Z is shifting away from blogs and publisher sites.