Public Relations & Social Marketing Insight

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

On average, television holds a consumer’s attention only 39% of the time, a rate that pales in comparison to the attention rates laptops (70%), tablets (76%) and smartphones (77%) command.

That’s according to a new report from Nielsen and YuMe, a digital video ad tech firm, expected to be released Wednesday morning.  MediaDailyNews got an early look at the data....

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week in the SMToolbox, we take a look at their tool and how Zuum's reports and analytics can benefit social media marketers.

Zuum bills itself as a social content strategy tool; in essence, it is a social analytics tool, but with a difference. The Zuum team are really focused on helping you to understand what causes things to happen in the social world. Thus, if you see a spike in engagement or rapid growth in followers, Zuum will help you identify what caused these particular changes. Zuum also allows you to compare your company's performance with that of other brands and gain insights that will help you improve your own performance....

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.

_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?

I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....