Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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216 Social Media and Internet Statistics (September 2012) | The Social Skinny

216 Social Media and Internet Statistics (September 2012) | The Social Skinny | Public Relations & Social Marketing Insight | Scoop.it
From thesocialskinny.com - July 8, 2013 7:48 PM

...Moving along find below the latest statistics update for you, after the no less than 10 trillion billion requests I’ve gotten in the past couple of months. Also after the 34 million complaints about my lazy referencing style in past articles I’ve tried to be a bit better with this in this article. Basically if you want the source for a certain statistic it should be (should being operative word) the next hyperlink you see after the stat...


Oh and one more thing. I don’t make up any of these statistics myself. I get them from all those other, much more reputable sources. So if some of them don’t make sense or they conflict with each other or they are utterly ridiculously wrong it’s not my fault. It’s their fault. So that’s my disclaimer.

Jeff Domansky's insight:

Cara Pring is your one-stop-shop for all social media and Internet statistics. Despite her tongue-in-cheek disclaimer, it's a great resource.

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Katie Wight's curator insight, July 8, 2013 9:11 PM

Social Media Stats
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Why You Are Ignoring The Most Important Data | Social Media Explorer

Why You Are Ignoring The Most Important Data | Social Media Explorer | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexplorer.com - April 11, 2013 7:59 AM

The current fad of big data has caused marketers to ignore the requirement that humans need to analyze conversations...

 

...Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis. The thinking goes likes this: If we know every move people make then we not only know everything, but we can predict everything. As business people we love it because the information is finite, scalable and measurable.

 

It’s ironic that big data has such an allure in an age when some of the most important information happening online is coming out of conversations. And the way to analyze online conversations is to read them, participate in them and try to understand them without a formula.

 

Conversations are not data. Anyone who has ever tried to analyze them through sentiment analysis knows this. If you ever watched Star Trek, you can imagine clearly that even an advanced, science fiction character like Data, misunderstood human conversation....

Jeff Domansky's insight:

Great quote: "Conversations are not data."

 

If you're not listening, you're losing track of invaluable insight.

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Which Social Network’s Users Make the Most Money? | Social Fresh

Which Social Network’s Users Make the Most Money? | Social Fresh | Public Relations & Social Marketing Insight | Scoop.it
From socialfresh.com - January 16, 2013 11:41 PM

Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.

 

...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.

 

Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....

Jeff Domansky's insight:

Here's some valuable marketing intelligence and demographics for the six leading social media channels. Have a look!

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Laura Maricescu's curator insight, January 17, 2013 6:09 AM

Top social sites vs U.S. Browsing Population
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The Rise of the Digital CMO

The Rise of the Digital CMO | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - April 16, 2013 1:24 AM

Many CMOs see their digital future, but still struggle to make the case across the executive ranks....

 

... Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces, which is Gartner's description of the convergence and mutual reinforcement of social, mobile, cloud and rich information. The collision of these factors unlocks opportunities to reach and engage with consumers across the physical and virtual worlds, drawing them closer with targeted, contextually relevant experiences and offers. Further, it can allow brands to redefine how value is created and delivered — the way Apple has with music, Amazon has with IT infrastructure, and Netflix has with movies.

 

Last year, Gartner predicted that by 2017, the CMO's technology budget will exceed the CIO's. Why? Because more often than not, it's the CMO who is expected to drive this digital transformation, which is deeply dependent on technology. Is the average CMO ready to step up to this challenge?...

Jeff Domansky's insight:

How the role of chief marketing officer has changed in the digital world.

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Social Radar's Top 50 Brands

From top50.socialradar.net - January 19, 2013 6:12 PM

What brands generated the most positive and active social conversation in 2012?

 

To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....

Jeff Domansky's insight:

Really interesting stats, sentiment analysis, demographics for the top 50 social brands of 2012.

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When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - December 17, 2012 5:30 PM
So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
Jeff Domansky's insight:

"Best time to..." social media research studies are always fun and great for debate over drinks.

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