Essential Skills Every Marketer Needs in 2015 (with Resources) | Public Relations & Social Marketing Insight | Scoop.it

A brand new year is upon us. Before diving into 2015 and all of the promise it holds, it’s an ideal time to reflect on our experiences over the past year and what we have to look forward to in the upcoming year.


At this point, you’ve likely seen this comment in every business related article: Marketing became even more complex in 2014, with new platforms, users consuming media in new an exciting ways, and making purchasing decisions in drastically different ways than ever before.


We are indeed herding cats…...