How do you find, build, foster, and manage influencer relationships? Three subject-matter experts – all influencers themselves – offer valuable how-to tips.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
A recent study by Oglivy suggests that social media users aren’t showing advocacy or passion for most of the brands that they follow. What I want to do in this post is take a look at the research behind that assertion and posit an alternative explanation for the chasm between brand advocacy expression on social media and its expression in real life. Methodology This study looked at between 6 and 7 million social media mentions of 22 major brands and eight feature films in four countries (United States, China, Brazil, and the United Kingdom). They assessed five product categories: coffee, hotels, fashion retail, movies, and skincare....
Jeff Domansky's insight:
Good look at the importance of "advocates." The challenge for marketers of course is how to find these influencers. 
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Scoop.it!
This guide lists which tools do what, what types of companies they are ideal for, and if they're free or paid. It's a social manager's dream come true.
Jeff Domansky's insight:
Good list of social media tools from this infographic including: - social listening - social conversations - social marketing - social analytics - social influencer tools.
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Great influencer management strategies and tips from Shonali Burke, Gini Dietrich and yours truly from an excellent Marketwired webinar. Recommended reading. 9/10