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Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
Jeff Domansky's insight:
When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year.. 
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...Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-
Jeff Domansky's insight:
Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration.
Eliza Steely's curator insight,
July 29, 2013 11:02 AM
Proof that integration is more important than focusing deeply on one key element
Digital Marketing - WSI France's curator insight,
April 24, 2014 5:32 AM
Le Marketing Digital, toujours plus présent!
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Even if you’ve spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this reason, it’s always a good idea to get a second set of eyes to look over your internet marketing strategy, particularly a social media agency (heck, even having a friend look over it may dig up some missing elements).Mashable recently shared some of the most common elements missing from a social media marketing strategy. Check out some of these oversights below to see if your strategy needs some tweaking:...
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We have always maintained that digital marketing does not exist in isolation. It is part of the bigger whole that is marketing. But digital has undeniably brought new aspects to that whole. So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like? Here follows our Modern Marketing Manifesto with its suggested twelve constituents. Its aim is to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer....
Jeff Domansky's insight:
Check out this new marketing manifesto and see if you can put it into action in your social marketing.
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Social media has a problem and it needs to be addressed now. The truth is that a majority of social media strategies employed by some of the best brands out there aren't linking activity to business ROI... What are the 7 Success Factors? There's a difference between a social media and social business strategy. Social media are the channels where information and people are connected via two-way platforms. Social media strategy defines programs specific to networks and the corresponding activity within and around each. Altimeter's definition of a successful Social Business Strategy (SBS) is one that aligns with the strategic business goals and has alignment and support throughout the organization. You don't need to get the book to learn what the most advanced companies learned to prioritize. Following are the 7 aspects each shared to successfully champion and scale social media through the organization and earn executive support along the way...
Jeff Domansky's insight:
Here's how to shift from simply "doing" social media to transitioning into a social business.
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Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!
... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.
When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....
Jeff Domansky's insight:
Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.
Stephanie Katcher's curator insight,
June 6, 2013 9:32 AM
While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0. The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 
William Hanna's curator insight,
June 6, 2013 11:01 AM
Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway. 
Alwin Samayoa's curator insight,
July 18, 2013 1:17 PM
Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche. |
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You devour online marketing lessons. You feast on articles, reports, books, and eBooks. ....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools. The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....
Jeff Domansky's insight:
Barry Feldman helps you make sense of the online marketing basics and how to avoid the landmines.
Francis Ibanez's curator insight,
August 30, 2013 2:53 AM
Las oportunidades que nos ofrece el marketing online son tremendas, algunas de ellas la microsegmentación, la implementación de estrategias personalizadas, la ventaja competitiva que nos aportan... ¿que porcentaje de los recursos estás invirtiendo en marketing online vs marketing tradicional?
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The 70:20:10 ruleTo borrow another popular concept, I would suggest thinking 70:20:10 makes sense. 70% of your marketing is the planned ‘marketing as usual’ activity. 20% of your marketing should be programmatic.I described this in more depth in a previous article but it is marketing that is more rules-driven and automated in response to various stimuli; so it is not planned, but it is responsive, and, typically, machine-driven and executed.10% of your marketing is purely responsive Oreo-style. For this you typically need people resource available....
Jeff Domansky's insight:
Some really good lessons and ideas from these marketing case studies. Key question is can you be agile enough in the future?
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To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow. In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...
Jeff Domansky's insight:
If Millennials are part of your target market, you'll find some valuable insight and strategies here.
Jenifer Rettler's curator insight,
July 25, 2013 4:45 PM
Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.
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Corporations are expanding efforts for a breakthrough innovation in social media to beat the heat on the competition mapping. Usage of social media is changing enormously as days pass and so does the marketing gimmicks. So, what’s hot on the table for the second half of 2013? Some of the TOP social media strategies to look for the rest of 2013...
Jeff Domansky's insight:
Several social marketing trends worth keeping an eye on.
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A recent study by Oglivy suggests that social media users aren’t showing advocacy or passion for most of the brands that they follow. What I want to do in this post is take a look at the research behind that assertion and posit an alternative explanation for the chasm between brand advocacy expression on social media and its expression in real life. Methodology This study looked at between 6 and 7 million social media mentions of 22 major brands and eight feature films in four countries (United States, China, Brazil, and the United Kingdom). They assessed five product categories: coffee, hotels, fashion retail, movies, and skincare....
Jeff Domansky's insight:
Good look at the importance of "advocates." The challenge for marketers of course is how to find these influencers.
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It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
Is the socialization of life enforcing herd instinct ?
Digitial Marketing simply cannot be ignore any longer!