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Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows.
The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....
Many screens equal many opportunities for customer engagement if you have smart content strategies in place.