Public Relations & Social Marketing Insight

The 'love' button may be the most-clicked on ModCloth's platform. But with $100 M in 2012 revenue, 'checkout' is a close second....

“The ‘love’ button is the most used button on our site,” ModCloth CEO Eric Koger told me this June on a visit to the East Coast from the company’s San Francisco HQ. Tuesday’s announcement that the company he founded back in 2002 with wife Susan Gregg Korger has reached $100 million in 2012 revenue makes another thing clear: the check-out button is closing in on ‘Like’ for number one.

ModCloth’s commitment to a mobile-first, unabashedly social strategy is credited with getting them to the $100 million mark according to today’s press release. According to the founders nearly a third of their traffic is same-day repeat traffic, meaning they’ve visited the site more than once a day as a result of a roll-out of a slew of social features over the past 12 months. Among them: a virtual buyer program that allows users to vote samples into production and a style gallery of user-submitted photos that’s turned the e-commerce platform into its own internal social network. Since its launch last year more than 6,000 outfit photos have been shared through the site....

...education, like every other aspect of the entrepreneurship backend, needs to be effective in both time and cost. We asked members of the Young Entrepreneur Council (YEC), an invitation-only organization comprised of the country’s most promising young entrepreneurs, the following question to find out what’s on their virtual curriculum....