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The 'love' button may be the most-clicked on ModCloth's platform. But with $100 M in 2012 revenue, 'checkout' is a close second....
“The ‘love’ button is the most used button on our site,” ModCloth CEO Eric Koger told me this June on a visit to the East Coast from the company’s San Francisco HQ. Tuesday’s announcement that the company he founded back in 2002 with wife Susan Gregg Korger has reached $100 million in 2012 revenue makes another thing clear: the check-out button is closing in on ‘Like’ for number one.
ModCloth’s commitment to a mobile-first, unabashedly social strategy is credited with getting them to the $100 million mark according to today’s press release. According to the founders nearly a third of their traffic is same-day repeat traffic, meaning they’ve visited the site more than once a day as a result of a roll-out of a slew of social features over the past 12 months. Among them: a virtual buyer program that allows users to vote samples into production and a style gallery of user-submitted photos that’s turned the e-commerce platform into its own internal social network. Since its launch last year more than 6,000 outfit photos have been shared through the site....
Here's a big social business success story with lots of valuable social marketing lessons.