Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors

What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors | Public Relations & Social Marketing Insight | Scoop.it
From www.datamentors.com - June 28, 2015 1:13 AM

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.


So which channels are top of mind for marketers this year? According to a survey by Strong View, marketers plan to increvase spend in the following areas:

-  Email Marketing 67%

-  Social Media 48.9%

-  Mobile Marketing 40.2%

-  Search (SEO / PPC) 38.3%...

Jeff Domansky's insight:

Where's the social marketing money going this year?

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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - December 21, 2014 11:39 PM

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....

Jeff Domansky's insight:

Ever wondered how friends influence your online behavior? Here's research that tells you more. valuable insight for social marketers. 9/10

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Dr. Dea Conrad-Curry's curator insight, December 23, 2014 11:15 AM

This is probably not news to anyone in the field of education and research. However, what we can further understand by this research is the degree to which our students and perhaps even as digital consumers we are unconsciously influenced. Don't stop early in the post...read and discover links to research conducted through Oxford, Harvard, and the University of Limerick.
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Twitter Rated Most Effective for Content Marketing | AllTwitter

Twitter Rated Most Effective for Content Marketing | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - December 16, 2014 11:35 PM

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

In the third annual Trends report, Axonn Media found that 89 percent of UK marketers used Twitter to distribute content and 75 percent said that they found it to be the most effective channel. This placed Twitter first ahead of LinkedIn which, while in use by 96 percent of marketers, was only cited as effective by 61 percent.

Facebook was given the thumbs up by just 29 percent of respondents.

Overall, social media finished third behind in-person events and blogs for effectiveness....

Jeff Domansky's insight:

This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.

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Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog

Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.amplifiedanalytics.com - May 13, 2014 2:06 AM

The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes.


Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it,  are growing very fast from year to year.


Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources


This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%.  An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family....

Jeff Domansky's insight:

More research on the value of social media and social marketing.

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Marketers on the Prowl for Better Customer Experiences

Marketers on the Prowl for Better Customer Experiences | Public Relations & Social Marketing Insight | Scoop.it
From www.dmnews.com - March 22, 2015 10:11 AM

According to the “Customer Experience Optimization Report” by Econsultancy and Ensighten, 96% of company marketers and agency respondents (including vendors and consultancies) consider customer experience optimization somewhat important or critical.


Marketers who take pride in their customers' experiences can leave a major (paw) print on their organizations. In fact, 94% of marketers and 79% of agency respondents say that higher engagement and conversion rates are among the many benefits of customer experience optimization. Better brand perception and loyalty (66%, 47%); renewal, cross-sell, and upsell (50%, 41%), and increased average order value (22%, 29%) are also benefits for marketers and agency professionals, respectively....

Jeff Domansky's insight:

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | Public Relations & Social Marketing Insight | Scoop.it
From www.komarketingassociates.com - December 19, 2014 10:21 AM

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.


“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.


Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....

Jeff Domansky's insight:

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

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104 Fascinating Social Media and Marketing Statistics for 2014 /2015

104 Fascinating Social Media and Marketing Statistics for 2014 /2015 | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - December 11, 2014 2:07 AM

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable.


What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....

Jeff Domansky's insight:

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

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Chuck Taylor's curator insight, December 11, 2014 9:46 AM

SM continues to steal share of wallet for marketing budgets
Marissa Sklar's curator insight, December 11, 2014 10:07 AM

This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media!
Autopilot Your Business's curator insight, December 11, 2014 5:34 PM

This is a Big deal.....       3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.
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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Public Relations & Social Marketing Insight | Scoop.it
From webbiquity.com - April 15, 2014 1:51 AM

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.


“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...

Jeff Domansky's insight:

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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