Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors

What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors | Public Relations & Social Marketing Insight | Scoop.it
From www.datamentors.com - June 28, 2015 1:13 AM

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.


So which channels are top of mind for marketers this year? According to a survey by Strong View, marketers plan to increvase spend in the following areas:

-  Email Marketing 67%

-  Social Media 48.9%

-  Mobile Marketing 40.2%

-  Search (SEO / PPC) 38.3%...

Jeff Domansky's insight:

Where's the social marketing money going this year?

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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - December 21, 2014 11:39 PM

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....

Jeff Domansky's insight:

Ever wondered how friends influence your online behavior? Here's research that tells you more. valuable insight for social marketers. 9/10

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Dr. Dea Conrad-Curry's curator insight, December 23, 2014 11:15 AM

This is probably not news to anyone in the field of education and research. However, what we can further understand by this research is the degree to which our students and perhaps even as digital consumers we are unconsciously influenced. Don't stop early in the post...read and discover links to research conducted through Oxford, Harvard, and the University of Limerick.
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Marketers on the Prowl for Better Customer Experiences

Marketers on the Prowl for Better Customer Experiences | Public Relations & Social Marketing Insight | Scoop.it
From www.dmnews.com - March 22, 2015 10:11 AM

According to the “Customer Experience Optimization Report” by Econsultancy and Ensighten, 96% of company marketers and agency respondents (including vendors and consultancies) consider customer experience optimization somewhat important or critical.


Marketers who take pride in their customers' experiences can leave a major (paw) print on their organizations. In fact, 94% of marketers and 79% of agency respondents say that higher engagement and conversion rates are among the many benefits of customer experience optimization. Better brand perception and loyalty (66%, 47%); renewal, cross-sell, and upsell (50%, 41%), and increased average order value (22%, 29%) are also benefits for marketers and agency professionals, respectively....

Jeff Domansky's insight:

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Public Relations & Social Marketing Insight | Scoop.it
From webbiquity.com - April 15, 2014 1:51 AM

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.


“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...

Jeff Domansky's insight:

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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