Public Relations & Social Marketing Insight

...more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, i.e., a paycheck. When that’s the case, the core content marketing mantras, things like “this piece of content should address a problem or help the reader out,” seem to fly out the proverbial window.

Articles are mostly used as filler and that’s the reason the ROI of content marketing is often much less than expected.

Want a solid ROI for your content marketing efforts and ultimately be able to use your content to improve your conversion rates?

In this article, I will be talking about what needs to change for that to happen and how to effect those changes....

Today’s digital eco system has baked in high risk and rewards.

Getting mental shelf space with today’s always on smartphone consumer is challenging; but, the rewards can be spectacular.

Understand Your Business is Under Attack from an Unrelenting Digital Landscape

- Data is Exploding at an unprecedented rate: projected to grow 10X the next six years, with44 trillion gigabytes shared by 2020 – it’s a noisy world

.- Savvy bigger brands are leveraging “social influence” to reach high value customers or influencers; making it more difficult for smaller brands to get heard.

- Businesses are aggressively deploying a product marketing strategy encompassing a no frills brands along side their traditional branded products: getting real world and “mental” shelf space is challenging....

If you're a sales or marketing leader, you've probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn't been on your side. No judgment -- I've been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions.

For instance, if you intend on finding customers through events and purchased lead lists in the new year, you might want to think again, as these channels had the lowest lead to conversion rate of 14 options. On the opposite end of the spectrum were Facebook and Twitter, company website, and referrals, the last of which blew all other channels out of the water with 3.63% of leads converting to customers. These same avenues were also far more likely to result in closed-won vs. closed-lost deals....