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What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?
If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.
Did these corporate giants reach such great social heights by pursuing the exact same social media goals? Of course not. Disney and the WWE are vastly different companies with vastly different business objectives. You don’t market sweaty, hulking wrestlers the same way you do talking mice.These two very different companies achieved social media success by applying specific social media tactics to achieve specific business objectives.
You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy....
This article looks at companies achieved social media success by applying specific social media tactics to achieve specific business objectives. The article looks at simple ways you can align your business objectives with an effective social media strategy. They are to, Define your business objectives, Choose relevant social media goals, Pursue an appropriate social media marketing strategy, Monitor your audience/track results.
This article points out a basic idea is that the time line of designing the business goals and objectives follow by effective social media marketing strategy. Therefore, goals and objectives are set first, secondly, the program planning will match the goals and objectives. Next, the strategies will be designed based on the planning, the strategies includes the social media marketing strategy. After that, budgeting will make sure the resources are adequate to execute the strategies. Last, controlling ensure all the actions and resources are at right time in right place meet together.