10 Ways to Deliver the Social Proof You Need to Win Business | Public Relations & Social Marketing Insight | Scoop.it

Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.

5 Types of Social Proof

“Think of it as building the foundation for massively scalable word-of-mouth.”


Those are the words of venture capitalist and blogger Aileen Lee, as she explains how generating and sharing social proof through social networks can multiply the discovery of your brand and add to its influence. Then, in “Social Proof is the New Marketing,” Lee goes on to explain five forms of social proof weighing in big the web....