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Scoop.it!
Content - As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ... All those product video views translate into more sales for businesses. Shoppers who view video are 174% more likely to purchase than viewers who did not, according to Invodo. And almost 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device.... 
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Scoop.it!
From
thepu
As these social video apps mature, marketers are starting to see them as valuable tool. Results ahead? When the world first heard of Vine, the social video service that lets users post six-second videos to the Internet, not many brands could see the potential in its app. But much to marketers’ surprise, it’s started to make a noticeable impact on their business. With consumers more savvy about evading advertising than ever before, it’s important for companies to find new ways to get their message across. Here’s how a few brands have successfully gained a new audience through these quick video snippets:
Jeff Domansky's insight:
I really liked these case studies to show the way to success using social video in marketing programs.
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This infographic and post provide useful ammunition for marketing, PR and content marketing pros who need evidence that video in social media returns an ROI. Take a look.