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A look at the data around use of visuals by public relations professionals tells a few different stories. On the one hand, use of visuals in press releases has increased steadily over the last few years, and the majority of communicators (76%, to be exact) surveyed about multimedia use in PR indicated they plan to increase usage.
That said, the great majority of press releases issued by PRNewswire are text-only, with no visual elements...
When sharing a story using visuals the use of electronic portfolios becomes increasingly important when measuring results & sharing proof of concept and competencies...