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DemandGen Report recently released the results of its 2014 B2B Content Preferences Survey.
The 2014 survey received responses from 105 buyers of B2B products and services. It asked survey participants about their use of content in making purchasing decisions. About 38% of the survey respondents held C-level or VP-level positions at their companies, while almost 27% held director-level positions.
The results of the 2014 survey are not terribly surprising. For the most part, they are similar to the findings of DemandGen’s 2013 content preferences survey, and they are also similar to the results of several other research studies, such as the 2014 B2B Technology Content Survey conducted by Eccolo Media. Still, the 2014 DemandGen survey provides several insights for B2B marketers. Here are a few of the survey’s major findings....
Valuable insight for content marketing, PR and digital marketing pros.