Public Relations & Social Marketing Insight

While WordPress is, at its heart, a user-generated content platform, you are that user. (And maybe your team, if you have one.) With a wiki, that can expand to your audience becoming that user, which opens up a lot of possibilities for your brand and content.

If you create a wiki, I’m sure you’ll find lots of benefits and uses, but really, I think these are the major ones.

- easy to understand and to update

- easy to read and to write - collaborative

- oozing with SEO authority

- dead simple to navigate and plan content

- absolutely amazing for regularly updated documentation

- great for tracking living and evolving projects with multiple teams and team members.

With WordPress as your base, you’re not limited to wiki software, either. You get the best of both worlds–WP’s robust ecosystem and the simplicity and utility of a wiki. As always, you should use the right tool for the job.

That said, there are a few ways to create a wiki using WordPress, but the main two are either by installing a theme or by using a plugin. Imagine that!...

When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video. 

This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable. 

Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels....

As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling:

-Avoiding silos and collaborating across teams to craft an organisation-wide approach;

-Identifying the individual roles and responsibilities for marketing and sales teams;

-Outlining a social selling content creation framework for marketing teams;

-Detailing a step-by-step social selling implementation plan for salespeople....

As a busy blogger, you’re probably juggling a multitude of different tasks, many of which are repetitive and frankly, quite boring. For your blog to take off and scale into something greater than a company of one employee, you must use your time efficiently and learn to automate and delegate.

Read on to learn about the practical tools of automation and how to use them to grow your business.

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Unfortunately -- for audiences and marketers alike -- too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking.

But we’re not about to leave you empty-handed. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage....

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends.

But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started.

As such, we want to make sure we continually cover the basics. Whether you are new to the practice, need a new way to look at what you’ve been doing, or need help explaining this to your relatives, this post is for you....

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you.It doesn’t work that way.

People get impressed with lots of followers on Twitter, Facebook, and Instagram, but the truth is, the majority of those followers never see your content and you don’t get a lot of value from them.

Your focus should not be on social media. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology.

I’m not saying social media is not important, but if you switch your focus a little, your social following will be a lot more valuable. It’s not all about the numbers, and in this article I’ll explain why....

With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.

Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.

You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.

These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....

And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).

Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.

Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...

So the question shouldn’t be how can I create content on the cheap, but rather, how can I do more with less?

The answer: create masterful content that is worth more.
Content that generates traffic. Content that inspires shares. Content that gets written and talked about. Content that earns conversions. Content that wins trust. Content that positions you as an authority. Content that wins business, retains customers, and invokes referrals....