Public Relations & Social Marketing Insight

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

A brand new year is upon us. Before diving into 2015 and all of the promise it holds, it’s an ideal time to reflect on our experiences over the past year and what we have to look forward to in the upcoming year.

At this point, you’ve likely seen this comment in every business related article: Marketing became even more complex in 2014, with new platforms, users consuming media in new an exciting ways, and making purchasing decisions in drastically different ways than ever before.

We are indeed herding cats…...