Public Relations & Social Marketing Insight

I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.

Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.

In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:

B2C marketers in North America in particular saw only limited results.

But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?

It’s definitely possible. The key is to infiltrate LinkedIn Groups....