Public Relations & Social Marketing Insight

It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are?

The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.

Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....

Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?

It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.

Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

...Instead, a marketer's best friend is a theory by the name "disruptive hustle." By painstakingly forging one-to-one relationships, a brand can effectively separate themselves from competition.

Social users love lodging complaints. According to a recent study, 47% of social media users now actively seek customer service through social media.

 

Furthermore, 83% of Twitter users and 71% of Facebook users expect a response within a day, and 50% expect that response within two hours.

 

Those numbers mean one thing - customers take social media very, very seriously. Purchasing decisions are heavily influenced and discussed on social networks. Buying and discussing products has always been a personal activity. If customers aren't happy with your performance, they'll be more than happy to tell you.

 

Your customers take to social media to address problems. Therefore, so should you....

Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality (52.6%) and custom content (49.2%).

This focus on storytelling may be why these marketers tend to see longer content formats and personal contact as more effective. Almost 8 in 10 consider case studies to be effective in engaging prospects and delivering message, with white papers (73%) and in-person events (72%) following. By contrast, formats such as advertorials (18%) and community threading (20%) are seen as effective by only a minority of respondents, presumably as they don’t allow for the same level of engagement....