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...Instead, a marketer's best friend is a theory by the name "disruptive hustle." By painstakingly forging one-to-one relationships, a brand can effectively separate themselves from competition.
Social users love lodging complaints. According to a recent study, 47% of social media users now actively seek customer service through social media.
Furthermore, 83% of Twitter users and 71% of Facebook users expect a response within a day, and 50% expect that response within two hours.
Those numbers mean one thing - customers take social media very, very seriously. Purchasing decisions are heavily influenced and discussed on social networks. Buying and discussing products has always been a personal activity. If customers aren't happy with your performance, they'll be more than happy to tell you.
Your customers take to social media to address problems. Therefore, so should you....
The challenge is clear. "Old" marketing doesn't work anymore. But social media will require social businesses to monitor, listen, talk with customers, and.... well, hustle.