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The world of internet has given rise to many web companies. The challenge for these companies is the competition to grow customer base and build the companies’ credibility. One of the ways to do that is to use social proof as a marketing tool.
Many people make decisions regarding a product or service based on what they see others do or say. People’s initial judgement on a website can be influenced by what others perceive based on their experiences. This can make or break a company especially if it is new in the market....
Another form of innovator influence through early followers and reference customer opinion or example