Public Relations & Social Marketing Insight

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares.

For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions....

When all you do is talk about yourself, you send people running in the other direction. If you don’t care about other people they for sure won’t care about you. This was how the old school way of marketing worked. Megaphone style. Many of you might not think of your blog as a business and I understand, but one day you might want to create a ebook, product or use your blog to leverage a new career. When you improve your engagement your blog it becomes a tool to help you level up your life and career....