Public Relations & Social Marketing Insight

ndall Jenner, Selena Gomez, Taylor Swift and Cara Delevigne are all worth $230,000 per social media post when the message appears across Facebook, Instagram and Twitter, D'Marie told Adweek. The celebrities represent a sample, according to D'Marie, of the top 2 percent of social influencers—which includes numerous other big names who can ask for $230,000 per post. 

The tech company aspires to be a Nielsen Ratings-style system that brands can use to measure the value of influencers. It has a proprietary algorithm that takes into account 56 factors to determine the marketing success of individual social media posts, including reach, engagement (likes, comments, shares, etc.), clicks and purchases.

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"Our system is also going to predict your sales conversions," noted Frank Spadafora, CEO of the New York-based company. "And this is the type of granularity we are talking about: If you are selling a yellow dress for $75 to $100, we are able to look at our system and find the best person, best social platform and best [message]."...