Public Relations & Social Marketing Insight

There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.

But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.

In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.

Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go! 

Managing your social media profiles can be a daunting task. Each major network has its own rules, and some of them even lack crucial statistics and the ability to schedule posts.

If you want to improve your level of interaction with social media, improve user engagement and make the process of social media marketing less time-consuming, then you should definitely use tools. Today, I’d like to share some of my favorites in detail....

If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. The team at Genia Stevens & Associates has developed this Quick Glance guide to help you with your social media marketing needs. This guide provides reminders and tips that will help you successfully implement your social media strategy....

Every industry and niche—every social profile, even—is unique.

Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use, and I’ve done my best to collect a number of stats, tips, and strategies here in this post.

Do you run a non-profit? Do you help your non-profit share to social media? I’d love to learn from your experience also.