Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Optimize Social Media Images |

How to Optimize Social Media Images | | Public Relations & Social Marketing Insight | Scoop.it
Do you create your own images for social media?

Are you happy with their performance?

With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.

In this article you’ll find three tips to optimize your social media images for better online performance.
Jeff Domansky's insight:

Dustin Stout shares practical tips for using social media images to get best results. Recommended reading for bloggers and social marketers. 9/10

Social Media News Board's curator insight, April 6, 2015 7:03 AM

Create the content related images so user can understand the blog concept.

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10 Ways to Mix Up Your Visual Content on Social Media

10 Ways to Mix Up Your Visual Content on Social Media | Public Relations & Social Marketing Insight | Scoop.it

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts....

Jeff Domansky's insight:

Get the picture? If not, here's how to make visuals work better for you in your social marketing.

Interconectados's curator insight, December 12, 2014 5:28 AM

El contenido visual es una herramienta muy poderosa para atraer visitantes hasta nuestra marca. Permite expresar ideas de forma rápida y efectiva además de favorecer la interacción.

 

A través de este post se muestran 10 formas para adaptar el contenido visual en los diferentes medios y redes sociales.

Carolyn Williams's curator insight, December 12, 2014 6:48 AM

Woohoo! mix it up!

Gary Campbell's curator insight, December 13, 2014 9:27 AM

This is one of the best articles I have on an overall approach to using visual content with social media.

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PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot

PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot | Public Relations & Social Marketing Insight | Scoop.it

When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it. 


But picking the wrong file type can be more disastrous than you'd think. Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. 


Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site's speed (and we all know that that could have an impact on your SEO).


To make sure you're avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. ...

Jeff Domansky's insight:

Do you know the difference between PNG, JPEG, and GIF files? Ginny Soskey gives you a rundown of each.

Marco Favero's curator insight, January 7, 2015 4:36 AM

aggiungi la tua intuizione ...

Dean Ryan G. Martin's curator insight, January 7, 2015 9:01 AM

Now I understand. I don't really think when choosing a file extension. I'll use it asap as long as it's JPEG.

Jaione's curator insight, January 15, 2015 6:19 AM

PNG, JPEG ala GIF?

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Why You Should Size Up Your Social Media Strategy | Social Media Today

It’s no secret that the key to a successful social media strategy is to show, not tell. Not only is our audience 4x more likely to remember visual content than they are text, they’re quicker to click on it, too; adding an image link to your tweet can increase engagement by a whopping 200%.


People have always been visual learners, but with numbers like that, marketers are starting to do something about it. Luckily, it’s never been easier to get visual on social. The popularity of image-based networks like Instagram and Pinterest has forced more traditional platforms like Twitter and Facebook to accommodate for visual content.


Now, most platforms have the option to directly attach an image to your tweet, status update, or post, making it seamless for marketers to boost social activity. But while marketers are embracing visual content in their social media efforts, their approach doesn't always fit the bill. Literally..

Jeff Domansky's insight:

When it comes to social marketing, Mike Volpe says size matters.

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