Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 10 Trends in Digital Marketing | Impact Lab

Top 10 Trends in Digital Marketing | Impact Lab | Public Relations & Social Marketing Insight | Scoop.it

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.

With just a few weeks left in 2014, it’s time for some of my annual digital marketing predictions for the upcoming year....

Jeff Domansky's insight:

Here are 10 trends that matter in digital marketing.

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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Public Relations & Social Marketing Insight | Scoop.it

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...

Jeff Domansky's insight:

This is a really thoughtful look at technology and its impact on digital marketing and how to respond.

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