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Scoop.it!
Marketers at this year’s CES were united in their admission that the internet-of-things rush has not always prioritised the customer. Google, McDonald’s, Disney, Conde Nast and Fox shared five disruptive ways brands can harness technology to put the customer front and centre of cross-platform plans and personalise content at scale
Jeff Domansky's insight:
Valuable insights into the disruptions ahead for marketers in the future. 
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When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media platforms from L2’s latest report. The report ranked some 250 prestige brands across 15 social media platforms. Swarovski is batting a thousand and present on all of them, followed by fast-fashion chain Uniqlo, active on 13. “Prestige brands are present on an average of seven platforms, with 15% on 10 or more,” writes Scott Galloway, professor of marketing at New York University’s Stern School and founder of L2. “Brands are still searching for the right balance between promise and performance and, as costs increase, will likely pare down the number of platforms they invest in.”...
Jeff Domansky's insight:
This research is a must-read for social marketers and the list of social brand leaders is worth noting.
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Scoop.it!
In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal.
Jeff Domansky's insight:
Here are 10 trends that matter in digital marketing.
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CES was great I will be attending every year