Public Relations & Social Marketing Insight

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

 

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

 

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...

If you're debating the power of social media for branding, here's more proof that it matters.

 

About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.

 

Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.

 

For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below....

On average, only 6% of a brand's Facebook fans engage with its Facebook Page content.

 

It looks as though Facebook might not be the effective customer engagement engine so many business owners have thought it to be.

On average, only 6% of a brand's Facebook fans actually engage with the brand's Facebook Page via likes, comments, and answers to poll questions (among other ways), according to a new study by Facebook app developer Napkin Labs. The study found over the course of a month, the average Facebook fan will engage with a brand's page less than once.

 

It turns out, this is usually the company's fault. Riley Gibson, the CEO and co-founder of Napkin Labs, said that most companies simply focus on growing their number of page likes via contests and sweepstakes. But these "like grab" tactics do little to foster lasting, consistent customer engagement.

 

"It all starts with content," he said. "Like count is becoming less and less relevant. ... Engagement is about creating great content relevant to your customers--content that's helpful and useful to them."...

 

[Are you a Facebook fathead? This infographic will smarten you up! ~ Jeff]

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network.

 

Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.

My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy....

 

[I found the tips in this infographic and post really valuable and practical. Check it out ~ Jeff]