Public Relations & Social Marketing Insight

Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.

The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...

Just as Facebook has changed tremendously since 2010, so have users' habits with regard to the like button.

Just as Facebook has changed tremendously since 2010, so have users’ habits with regard to the like button. PostRocket, which helps brands manage their Facebook campaigns, analyzed how people liked pages two years ago in comparison with current nature. The company quoted statistics from Lab42, showing that 87 percent of people like brands now, compared with 38 percent in 2010.

PostRocket also gleaned statistics from a 2010 ExactTarget survey that asked users why they like pages. It showed that 40 percent of people liked a page to receive discounts and promotions, 39 percent wanted to show support for the brand, and 36 percent wanted to get a “freebie,” while only 13 percent wanted to interact.

Here’s a snippet of an infographic from Lab42, showing the motivations in 2012 for liking a page. Naturally, people still want something in exchange for the like...

[A sea change and opportunity for marketers, content pros and PR ~Jeff]