Public Relations & Social Marketing Insight

According to the recently released "Benchmarks, Budgets, and Trends" report from Content Marketing Institute and MarketingProfs, 28 percent of B2B marketers don't measure the ROI of their content marketing.

Failing to do so is a mistake, because tracking metrics — the right ones — enables you to concentrate on the content marketing activities that most benefit your bottom line.

To prove your content marketing effectiveness and see which content initiatives are worth your time and money, focus on these metrics....

It’s easy to get overwhelmed by all of the information at our fingertips and get distracted by vanity metrics. Be honest, is page views really the most important thing for you to look at?)

So what should we be paying attention to? Which metrics matter more than others? And how do you measure the true business impact of your content?

Ultimately, it’s about the bottom line. All of the traffic in the world doesn’t mean much if you aren’t getting any new customers out of it.

Here’s a roundup of the core metrics that content marketers should keep an eye on if they want to know whether their content marketing is truly paying off....