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An estimated 67 percent of American adults use Facebook today. That makes the social media giant on the surface the best channel for small business owners to connect with their clients, customers and partners. But there are reasons to rethink Facebook engagement.
Those reasons include signs some users are getting tired of the site. The social network is completing a new redesign intended to reignite the spark with its audience. However, it could be too little too late.
Re-evaluating Facebook Engagement
Small business owners need to be concerned about “Facebook fatigue” too. It means that the audience they are trying to reach may be vacating the site, rendering marketers’ efforts fruitless. Below are four reasons you may want to reconsider the value of your Facebook engagement....
Good advice for small business to ensure you're getting results from your Facebook efforts.