Public Relations & Social Marketing Insight

But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

The answer: It’s all relative. A “good” amount for engagement for a marketer in the software industry could be a totally different number than for a marketer in the financial services industry. That’s why we put together the 2015 Social Media Benchmarks Report -- it's 49 pages of of social media data and analysis from over 7,000 business in nine industries.In this post, I’ll analyze our findings on audience participation on social media for each of the industries represented.

Find your industry below (or use our jump-to links to head directly to your industry) to see how much interaction is happening relative to how much a company posts a week on social media, and also get some key takeaways for how to apply this to your own social strategy....

in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.

The truth is that these tasks don’t have to be no where near as time consuming or difficult.

Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.

In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here....