Your new post is loading...
In what seems to be a solid survey from a least likely source, Bacardi released some interesting findings about social media. The survey, called the Bacardi Together Index, asked 5,000 adults (ages 21+) more than 146 questions to provide a glimpse of online and offline social connections.
But before getting into the release of the study and why you never heard about it, it might be worthwhile to take a look at the findings. Some are surprising; others reinforce what we already know. It was released just just prior to Thanksgiving....
In the end, somehow the whole thing was produced as a social media page with no defined audience or purpose and then announced via a traditional newswire blast with no intended audience beyond everybody. So what happened? Pretty much nothing, despite some relatively decent findings that have been ignored.
All those varied ideas didn't mix. Either that or someone spent too much time sampling the product....
[Rich Decker takes a look at what media coverage might have been achieved with a Bacardi survey if it had been handled better. ~ Jeff]
