Public Relations & Social Marketing Insight

The popularity of smartphones is bringing an increase in the growth of the use of online content from those sources. For example, a recent report from Brafton indicated that smartphone users and tablet users have increased their visits to websites by 52 percent this year, when compared to the same time last year.

Moreover, the design of a brand’s site can elicit various reactions from visitors. Done properly, and optimized for a smaller screen and touchscreen functions, brands can elicit excitement and a drive to learn more and take action – such as make a purchase – leading to a potential rise in conversions....