Social Media Makes Gains As A Trusted Source, But It's Still Behind Traditional Media | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - January 25, 2012 9:22 PM
Consumers around the world are gaining trust in social media as a source of business information, but it still lags behind other sources such as corporate websites and traditional media.

 

...In this year’s survey, 14 percent of people said social media is a trusted source of company information — up from just eight percent a year ago. But it’s still getting the lowest trust score of the four options shown below....